Dating Keywords

Find the Best Keywords For Dating Sites in 2022

Keywords are as important to the success of dating affiliate programs today as they ever were. The world of SEO has changed a lot since the early days of the internet and continues to change every year, but the strategic use of keywords has never gone away. 

This is unlikely to change any time soon, because of how we search for information as human beings. When you look for anything online you think of the words you most associate with that topic. Then you refine those words based on the search results until you have found exactly what you need. 

Unless we fundamentally change as a people, keywords are always going to be central to how we find information online. 

Dating Statistics

Keywords and Online Dating Affiliate Marketing

As the online dating scene has evolved rapidly over the years, keyword research has also seen rapid change. There is a huge variety of options available today for those looking to date online and marketers have had to adapt quickly. 

Depending on what your niche is within the broader category of relationships, your use of keywords needs to be increasingly specific. 

If your audience is looking to meet people for casual dating you need to make that clear in every word of your content. Your keywords words should include phrases like ‘casual dating‘ or ‘casual dating online‘ rather than ‘online brides’, for example. 

If your audience is looking for Christian singles, then you will need to take a whole different approach with corresponding keywords. 

Knowing your audience is crucial. If you have experience in the niche personally, it can be a great advantage, but don’t assume you know it all. You will still need to do your research to make sure you get it right. 

If you don’t have experience in your niche, that’s no problem. It just means doing a little more research into who you are targeting and the language they speak. 

Six Easy Ways to Find Highly Effective Keywords

Let’s look at some of the best ways to find awesome keywords.

  • The Google Keyword Planner
  • Semrush
  • Ahrefs 
  • Long-tail vs individual keywords
  • Research your best competitors

The Google Keyword Planner

The Google search engine is the one you will target the most so it makes sense to go straight to the source. The free Google Keyword Planner will tell you exactly what people are searching for when they go online to meet people. 

Plan your keywords

Most other tools, paid or unpaid, use google information but just present it in another way. If you aren’t sure about what phrases or words to use, just put in whatever comes to mind and it will give you suggestions. 

It also shows trends. A keyword might be high now, but is it in decline or still growing? The Google Keyword planner will fill you in. If you planning on running ads you can also seamlessly use the keywords you’ve discovered to run a Google Ads campaign.

One drawback is that the planner only gives ranges on the average number of searches per month. These can be quite wide, 100 to 1000 for example, is quite a difference and can make choosing the best words more guesswork than science.

This amazing tool is free for a fixed number of uses per day. Although it doesn’t look like a keyword research tool it gives excellent long-tail keywords together with an easy-to-use visual impression of how much a phrase is being searched. 

It is by far the best resource for finding topics that people are asking questions about and can help you not only to find keywords but entire themes for your blog posts. 

The downside of this resource is that like the Google planner, it does not give exact breakdowns of the number of searches per month on each phrase. 


This excellent tool usually has a free trial period and will give excellent detailed data on exact match keywords and phrases. It also provides domain-level analysis of competitors, and full breakdowns of keyword trends and search volumes. 

The main downside is the cost. If you are a beginner, it’s probably more than you need. 

Keywords for Dating Niche


This advanced-level tool maintains a vast database of more than 7 billion keywords. It’s free to use on your own website and the paid version can be used to extract detailed keyword stats for multiple platforms including YouTube, Amazon, and more. 

The price is the only real downside, with the possibility that the advanced features might be more confusing than helpful to the beginner. 

Long-tail vs individual keywords

This sounds complex and while there is a stricter definition of long-tail keywords, most marketers are simply referring to keyword phrases when they say ‘long-tail’, so that is how we will use the term here. 

A simple word like ‘dating’ is an excellent example and will tend to appear in your content without even thinking about it. A long-tail keyword such as ‘online dating websites’ may not be so obvious and will require a little more thought. 

Finding these is not as hard as you think. The first step is to come up with a phrase that occurs to you naturally. Then put this phrase into a keyword tool to see what suggestions it makes and to get a sense of its search volume and popularity and there you have your list of top candidates. 

Research your best competitors

A terrific way to find online dating keywords is to research your competitors. Find out what words are working for them and either use them in your content as well or better yet, fine-tune your content to emphasize what sets you apart from your competitors. 

There are plenty of great tools to do this, including Ahrefs and Semrush mentioned above. 

The 4 Best Ways to Use Keywords for Optimal Results

  • Keep it organic
  • Strategic placement
  • Images, infographics, media content
  • Meta titles and descriptions

Keep it organic

Our advice is to write the content first. Then revise it to add in any keywords and phrases that didn’t automatically make the cut on the first draft. 

Once you have all of your juicy keywords sprinkled throughout the text you can use a free tool such as the Yoast Realtime Content Analysis tool to check if your overall usage is optimal.  

Strategic placement

Try to pepper your keywords throughout the content. Make it easy on your readers and attractive to the search engines at the same time. It’s not the search engine that will sign up to your dating affiliate programs pay per lead website, it’s the humans who find it. Always keep in mind the real people who will read your content.

Images, infographics, media content

The presence of embedded video, images, and infographics will boost your visibility, but don’t forget to add tags, titles, and descriptions to all of these things. 

If you have a picture of a couple holding hands, that’s great. But what about a title to tell the search engine what it is? This could be something like ‘couple holding hands’ but what about doing some research and adding a short descriptive keyword title such as the high volume phrase ‘connecting singles‘?

Meta titles and descriptions

Before you publish your lovingly crafted content, be sure it isn’t lacking an excellent keyword-rich meta title and description. 

Your blog title should use relevant keywords, but don’t forget the meta title that the search engine will be looking for. Use your best keywords in there and then plenty of relevant keyword phrases in your meta description as well.

Mistakes to Avoid

  • Keyword stuffing
  • Stilted language
  • Broad vs deep

Keyword stuffing

More is not always better. Some experts say that as little as three keywords used throughout a blog post of 1000 words is enough. While there is some truth to this, in reality, a piece of content will likely contain more than this before you have even done the research. 

If you find a very high volume keyword with high competition, and you use it in every paragraph, every time, not only will the algorithm hate it, but your readers will too. 

Keep it natural and try to include as many relevant keywords as you can where they would naturally arise in the flow of the text.  

Stilted language

Sometimes keyword phrases are taken directly from random search strings that a lot of people put into google. Some of these may even contain common spelling errors.  Think ‘online dating site best of’, for example. 

Don’t be tempted by these. 

You might attract some additional traffic to your site but not only will it hurt your ranking, it will turn off your prospective clients as well.

Broad vs deep

An inch wide, a mile deep. 

The keyword with the largest volume may not the best for you. If your program is based on singles over 50 in the northeast there is no point in targeting potential readers of all ages, nationwide. Use keywords that narrow the focus down to your target demographic. 

You’ve Got This

Although it might seem confusing at first, once you get the hang of it and master a few key principles, you will love keyword research. Take the little bit of time required to learn this skill and you will see the difference it makes to your content. 

You won’t regret it. 

Take Action Today

Now that you know the basics of keyword research for online dating, all you need is an excellent program to promote. CandyOffers has one of the highest converting affiliate programs out there and we want all our partners to succeed. 

Get in contact and begin your exciting journey in online dating affiliate marketing today.